Master in Digital Marketing & Strategy

Specifically curated for 6-months duration.

By the End of the MDMS Program, You Will:

Master every key area of digital marketing, from technical execution to strategic leadership.

Build an industry-ready portfolio of live projects and strategic plans.

Develop managerial thinking with tools like media planning, CRO, CRM automation, and influencer marketing.

Gain a practical understanding of platforms like Google Ads, Meta Business Suite, GA4, and email automation software.

Be prepared for roles like Digital Marketing Strategist, Growth Manager, Campaign Manager, or Digital Marketing Lead.

Trusted by
10,000+ Students

Placement Support
100%

Govt. of India & World Skill Council

BECOME A PROFESSIONAL

& Transform your life

Learn by Doing,
Not by Sitting in Lectures

Learning Experience

The MDMS program offers an advanced, in-depth journey into the dynamic world of digital marketing and strategic leadership. Students will gain mastery across all key digital channels while also learning how to apply marketing thinking at a leadership level. This six-month certification is crafted to ensure learners

Understand the core of marketing evolution, including traditional frameworks (7Ps, USPs, funnels) and their application in digital environments.

Build a powerful personal brand on LinkedIn, enhance professional networking, and communicate ideas with clarity and confidence through effective presentation and delivery techniques.

Navigate the entire digital marketing ecosystem, understanding interdependencies across web, content, social, search, and data analytics.

Master social marketing, from creating optimized, user-centric websites to developing structured content strategies for both organic and paid media campaigns (Meta, LinkedIn, etc.).

Composition, Framing & Lighting Editing & Post-Processing

Acquire advanced expertise in Search Marketing with hands-on training on Google Ads, YouTube, SEO, and Amazon advertising, backed by actionable audit tools and unified strategic planning.

Deep dive into Growth & Analytics, learning to build optimized landing pages, set up and analyze data using Google Analytics GA4, and derive strategic business insights.

Genre-Specific Knowledge & Professional Readiness

Move beyond execution to strategic decision-making, learning brand reputation management, influencer marketing, and media planning & buying.

Explore marketing automation, CRM workflows, and conversion rate optimization (CRO) strategies, ensuring readiness to lead performance-driven digital initiatives.

Engage with DMLS – Digital Marketing & Leadership Strategy, fostering a leadership mindset required for senior marketing roles and digital entrepreneurship.

Hands-On Projects

The course structure is built around active participation and real-world practice. Students will complete multiple projects that reflect the work done by digital professionals and strategists

7Ps Marketing Canvas, LinkedIn Optimization, Pitch Deck Simulation:

Build and present a comprehensive 7Ps plan with funnel mapping and unique positioning strategy.

Design and optimize a professional LinkedIn profile, including a featured section, cover story, and outreach strategy.

Create and present a mock campaign proposal to a virtual client panel.

Website Project, Social Media Campaign Planning, SEO & Content Blog:

Plan, design, and publish a multi-page, responsive website using WordPress or similar tools.

Launch a simulated 15-day content campaign across Meta and LinkedIn, including creatives, audience targeting, and performance tracking.

Perform SEO audits using tools like Ubersuggest or SEMrush, followed by writing and publishing an optimized blog.

Search Ad Launch, Amazon Ad Simulation, Google Analytics Dashboard:

Create mock Google Ads and YouTube campaigns with budgeting, keyword targeting, and audience segmentation.

Design an Amazon ad strategy for a fictional e-commerce brand, covering product listings and advertising.

Set up GA4, track key marketing KPIs, and present a monthly report with actionable insights.

Brand Identity Project, Influencer Campaign, CRM Workflow Simulation:

Create a brand story using identity models and archetypes, aligned with audience psychology.

Plan an end-to-end influencer campaign, selecting creators, budgeting, goal setting, and ROI projections.

Set up an automation funnel using CRM software, integrating lead nurturing and automated responses.

Assignments

Every module will include structured assignments that deepen understanding, reinforce skills, and simulate workplace tasks:

Marketing Strategy Sheets, LinkedIn Logbook:

Map real brands against frameworks like USP, 7Ps, and funnel stages.

Track weekly professional engagement—connections, comments, posts, endorsements.

Content Calendar Exercise, Website Audit Checklist, Ad Budget Plan:

Design a 10-day content strategy with formats like carousels, blogs, videos, and memes.

Conduct a usability and performance audit of an existing brand website.

Build and justify a media budget allocation across Google, Meta, and LinkedIn platforms.

Keyword Research Assignment, SEO vs PPC Report, Analytics Data Interpretation:

Perform keyword clustering and build a content strategy matrix.

Submit a comparison report based on a hypothetical brand scenario.

Analyze sample GA4 reports and create dashboards in Google Sheets.

Influencer Brief & Outreach. CRM Workflow Design, Conversion Journey Simulation:

Submit a critique of a real-world campaign with lessons learned and alternate strategies.

A final strategic presentation + written document combining all aspects of the course in a cohesive, client-ready marketing proposal.

TESTIMONIALS

"After completing the course, I applied for a few jobs and got hired as a Social Media Manager. The placement assistance provided was a huge bonus. I highly recommend this course to anyone looking to build a career in digital marketing."

Nikita Aggarwal, Chandigarh Helped Me Land a Job!

"I enrolled in this Digital Marketing course to upgrade my skills, and it exceeded my expectations! The modules were well-structured, and the trainers explained everything with real-world examples. The hands-on projects helped me gain practical knowledge. Totally worth it!"

Master in Digital Marketing & Strategy

By the End of the MDMS Program, You Will:

BECOME A PROFESSIONAL