Certified Digital Marketing Professional

What You Achieve by the End of CDMP:

By successfully completing this course, you will:

Be equipped with in-demand digital marketing skills and platform expertise.

Have a portfolio of live projects and case studies to showcase to potential employers or clients.

Build a strong professional presence with a refined LinkedIn profile.

Gain hands-on experience with tools like Google Ads, GA4, SEO tools, and CMS platforms.

Walk away with a practical, leadership-oriented mindset through the DMLS approach—ready to grow, lead, and drive performance in the digital space.

Trusted by
10,000+ Students

Placement Support
100%

Govt. of India & World Skill Council

BECOME A PROFESSIONAL

& Transform your life

Learn by Doing,
Not by Sitting in Lectures

Learning Experience

Throughout this 4-month program, students will gain a 360-degree understanding of the digital marketing world, evolving from fundamental marketing concepts to advanced campaign planning and analytics. The course is designed to blend theory with real-world relevance, ensuring that learners.

Grasp the evolution of marketing, understanding how modern digital practices are rooted in traditional principles like the 7Ps, marketing funnels, and USPs.

Build a strong personal brand through optimized LinkedIn profiles and professional networking techniques.

Develop impactful presentation and delivery skills, essential for client communication and pitching.

Understand the digital marketing ecosystem, covering all major channels and how they interconnect.

Composition, Framing & Lighting Editing & Post-Processing

Learn the art of social marketing, from website creation and optimization to mastering content strategy, digital metrics, and running both organic and paid campaigns across platforms like Meta and LinkedIn.

Dive deep into Search Marketing, including Google Ads, YouTube, e-commerce ads (Amazon), and SEO. Students will also learn how to craft a unified digital strategy using audit tools.

Genre-Specific Knowledge & Professional Readiness

Explore growth hacking strategies, landing page optimization, and Google Analytics 4 (GA4) for performance tracking.

Develop leadership thinking through the Digital Marketing & Leadership Strategy (DMLS) module—preparing them for real business challenges and decision-making roles.

Hands-On Projects

The course is built around experiential learning. Each module includes live or simulated projects to apply the skills learned:

Marketing Blueprint & Personal Branding:

Create a 7Ps plan for a product/brand with a clearly defined USP and funnel.

Design and publish your professional LinkedIn profile, including a custom summary, banner, and endorsements.

Presentation Pitch & Website Building:

Build a client proposal deck using tools like PowerPoint or Canva and deliver a mock pitch.

Use platforms like WordPress or Wix to create a multi-page website (home, about, services, contact).

Content Calendar, Ad Simulation & SEO Audit & Blog:

Develop a 7-day social media calendar aligned with audience targeting and platform goals.

Structure and simulate Google Ads, YouTube video ads, and Amazon listings with targeting, creatives, and keywords.

Perform an SEO audit on a website and write an SEO-optimized blog post.

Analytics Dashboard & Final Campaign Project:

Set up a Google Analytics (GA4) dashboard to track and report campaign data.

Combine all acquired knowledge to build a 360° digital marketing campaign strategy from scratch.

Assignments

Each topic is supported by meaningful assignments to build mastery and professional readiness:

Marketing Funnels & USP Statement & LinkedIn Networking Log:

Worksheets and creative writing assignments focused on funnel design and USP articulation.

Submit a weekly log of professional connections, groups joined, and engagement activities.

Presentation Submission, Website Usability Audit & Content Formats Exercise:

Submit recorded videos of presentations and receive detailed feedback.

Audit an existing website and suggest improvements using best practices.

Submit examples of different content types (reels, blogs, infographics, carousels).

Social Media Strategy Report, Google Ads Campaign Sheet, SEO Keyword Research:

Build a report outlining objectives, audience, creatives, and KPIs for both paid and organic campaigns.

Submit a mock search/display/video ad campaign structure using Google Sheets templates.

Submit a comprehensive keyword list and content optimization plan.

GA4 Report Analysis & Capstone Assignment:

Provide insights from sample GA4 data, analyzing bounce rate, sessions, and conversions.

A final industry-style Placement Eligibility Test and Strategy Presentation to showcase all skills acquired, simulating a real-world client pitch.

TESTIMONIALS

"After completing the course, I applied for a few jobs and got hired as a Social Media Manager. The placement assistance provided was a huge bonus. I highly recommend this course to anyone looking to build a career in digital marketing."

Nikita Aggarwal, Chandigarh Helped Me Land a Job!

"I enrolled in this Digital Marketing course to upgrade my skills, and it exceeded my expectations! The modules were well-structured, and the trainers explained everything with real-world examples. The hands-on projects helped me gain practical knowledge. Totally worth it!"

Certified Digital Marketing Professional

By successfully completing this course, you will:

BECOME A PROFESSIONAL